Pet's General Store is proud to carry New Life International in Lakewood, Ohio. At New Life International, we never lose sight of who our real ‘consumers’ are: your aquarium dwelling companions. We’re focused on doing what’s best for them, not best for our marketing pitch or our bottom line. In fact, we believe creating extraordinary benefit for your aquarium is why we exist, and in doing so, the bottom line will take care of itself. Profit follows Product.